KEE
by
Birchbit
Using physical skills and industry experiences as a hook to develop your transferrable skills
Unlearning programmes
for the new era
start in Hokkaido
AI tools are used everywhere today,
and we are excited with
such technologies.
But are you taking initiatives in your life
without being controlled by AI?
We are here to help you find yourselves
by unlearning and learning together
through unique experiences.
Let us explore to cultivate
a sense of balance
between the digital and real world,
and to build our foundation for the future
in our inductive learning programme.
KEE caters to needs like this
"I want to express myself with confidence"
(First year high school student)
"I want to find something I'm good at."
(3rd year junior high school student)
"I want to develop skills that
can be used globally."
(2nd year high school student)
"I would like my child to take
a cultural experience programme,
but I'm looking for
a more unique one."
(Parent of a first-year
junior high school student)
"I want my children to hone skills
through sports
that they can use in their future jobs."
(Parent of a first-year high school student)
What is KEE？*It is pronounced as "Key"
KEE is an abbreviation for our unique programme
"Kitahiroshima Educational Sports Explorers"
Using physical skills and industry experiences as a hook,
the education programme are offered
in Kitahiroshima City, Hokkaido,
and participants will gain
both leadership skills and confidence in
becoming an independent learners
with the help of a variety of hands-on activities.
*The content will be conducted in English
Learning in KEE
Learn about yourself
You can develop the skills to
view yourself objectively
by going through scientific physical fitness testing
in collaboration with Arrows Lab Hokkaido, and a series of our metacognition workshops in the programme.
Learn from professionals
You will develop the ability to be "self-sufficient" through mindset training and training plan creation with professionals in various field such as athletes, dancers, artists, and owners of farms or factories
Learn about the world
You can learn leadership skills, critical thinking skills, and communication skills that you can use for the rest of your life directly from facilitators with extensive overseas experience, including bilingual mentors.
Learn through nature
You will learn about "food" and "manufacturing" through real-life experiences in an area rich in natural surroundings near Kitahiroshima City, Hokkaido, home to a professional baseball team.
Programme Briefing Session
If you have questions
about the programme,
we can set up a 1on1 briefing session (online).
You can contact us by phone, email,
chatbot, and the contact form below.
Message
Hiroyuki Tanaka
Founder & CEO of Birchbit Inc.
Our program, KEE, aims to provide
practical and experimental experiences
that helps young generations
to be able to live a happy life in their future.
In many workplaces around the world,
how people approach daily tasks
have been changing rapidly by the use of
AI agents, Generative AI, and robotics.
The speed of this change is considered
to be much faster than the time
when the internet came along,
or when SNS first appeared.
Amid this change,
we are required to have the ability
to coexist with AI and technology
while feeling closer to nature,
and also the ability to live
with respect for our own feelings.
We would like to grow together
with the young generation who will survive
the world of unexpected changes,
by tackling future challenges.
As the value of "real experiences" is
higher than ever before, we promise to provide
"Unlearning Experiences in the new era"
that can deepen your self-understanding
through sports, food, and creation,
which cannot be gained in urban areas.
We expect our participants will unravel
what we have learned in the digital world.
And we will support you with all our heart
so that all of your participants will gain confidence
to be an independent learner.
On November 23, 2025, we spoke about this programme at Escon Field Hokkaido.
Management Team
We will help all participants for their unlearning and new learning.
We have a team
with a variety of experiences
including education, AI, Tech,
and sports business.
We are here to motivate and develop
the transferrable skills
of secondary school students
who will lead the future
in a world of constant change.
Also, we are looking for
partners and sponsors
that are interested
in helping the young generations
with their unique learning experiences
in this VUCA world.
If you are interested, please contact us.
Co-creation Partners
＊Partial Introduction
Arrows Lab Hokkaido
We are always looking for
corporate sponsors who can support
our highly motivated young generation
and schools that would like to
co-create learning content with us.
If you are interested, please contact us.
Buzan Girl's High School & Junior High School
Tokyo Bay International School
News
Our programme "KEE" was featured in the monthly magazine "Business Planning." (July 2026)
We have published an article on PR Times summarizing our business activities and vision.
We ran the "KEE" programme. (August and September 2026)
Our company officially launched in May of this year, and thanks to everyone's support, we successfully completed the pilot programme for "KEE" in August and September, receiving very positive feedback from the participants. We are also planning to host more than 50 participants from India in January.
We have launched a series of "Expression Workshops for Working Professionals." (September 2026)
We have invited Shintaro Hirahara, a director who is active both domestically and internationally, including choreographing the opening and closing ceremonies of the TOKYO 2020 Olympic Games, as our instructor, and our CEO, Tanaka, who is also a linguist specializing in social phonetics, has co-founded a workshop series with him .
Our programme "KEE" was featured in the monthly magazine "Business Planning." (July 2026)
Our program "KEE" is featured in the August 2026 issue of the print version of Monthly Business Strategy magazine and in the online version, Business Strategy Online.
Birchbit will be participating in the Akasaka Address Building Demolition Festival - AKASAKA ART ACTION - (July 2026).
We held the "Public Speaking Lab for the AI Era" at HOKKAIDO x Station 01. (July 2026)
We held a practical expression workshop based on "phonetics" and "gesture theory" at "HOKKAIDO x Station 01," a coworking space located a 2-minute walk from Sapporo Station.
We held a pickleball event at Tonarie Kitahiroshima in Kitahiroshima City, Hokkaido. (June 2026)
Based on the themes of "physicality," "communication," and "effective use of vacant spaces and revitalisation of the local economy," we held an interactive pickleball event that can be easily enjoyed by people of all ages and athletic experience levels.