KEE
by
Birchbit
Using "sports" as a hook to develop your transferrable skills
Unlearning programmes
for the new era
start in Hokkaido
AI tools are used everywhere today,
and we are excited with
such technologies.
But are you taking initiatives in your life
without being controlled by AI?
We are here to help you find yourselves
by unlearning and learning together
through unique experiences.
Let us explore to cultivate
a sense of balance
between the digital and real world,
and to build our foundation for the future
in our inductive learning programme.
KEE caters to needs like this
"I want to express myself with confidence"
(First year high school student)
"I want to find something I'm good at."
(3rd year junior high school student)
"I want to develop skills that
can be used globally."
(2nd year high school student)
"I would like my child to take
a cultural experience programme,
but I'm looking for
a more unique one."
(Parent of a first-year
junior high school student)
"I want my children to hone skills
through sports
that they can use in their future jobs."
(Parent of a first-year high school student)
What is KEE? *It is pronounced "key"
KEE is an abbreviation
for our unique programme
"Kitahiroshima Educational Sports Explorers"
Using sports as a hook, it will be offered
in Kitahiroshima City, Hokkaido,
and participants will gain
both leadership skills and confidence in
becoming an independent learners
with the help of a variety of hands-on activities.
*The content will be conducted in English
What is unique about KEE
Learn about yourself
You can develop the skills to
view yourself objectively
by going through scientific physical fitness testing
in collaboration with Arrows Lab Hokkaido, and our metacognition workshops.
Learn about the world
You can learn leadership skills, critical thinking skills, and communication skills that you can use for the rest of your life directly from facilitators with extensive overseas experience, including bilingual mentors.
Learn from professionals
You will develop the ability to be "self-sufficient" through mindset training and training plan creation with professional athletes such as volleyball players and dancers in Hokkaido.
Learn with nature
You will learn about "food" and "manufacturing" through real-life experiences in an area rich in natural surroundings near Kitahiroshima City, Hokkaido, home to a professional baseball team.
Program Briefing Session
If you have questions
about the programme,
we can set up a 1on1 briefing session (online).
You can contact us by phone, email,
chatbot, and the contact form below.
Message
Hiroyuki Tanaka
Founder & CEO of Birchbit Inc.
Our program, KEE, aims to provide
practical and experimental experiences
that helps young generations
to be able to live a happy life in their future.
In many workplaces around the world,
how people approach daily tasks
have been changing rapidly by the use of
AI agents, Generative AI, and robotics.
The speed of this change is considered
to be much faster than the time
when the internet came along,
or when SNS first appeared.
Amid this change,
we are required to have the ability
to coexist with AI and technology
while feeling closer to nature,
and also the ability to live
with respect for our own feelings.
We would like to grow together
with the young generation who will survive
the world of unexpected changes,
by tackling future challenges.
As the value of "real experiences" is
higher than ever before, we promise to provide
"Unlearning Experiences in the new era"
that can deepen your self-understanding
through sports, food, and creation,
which cannot be gained in urban areas.
We expect our participants will unravel
what we have learned in the digital world.
And we will support you with all our heart
so that all of your participants will gain confidence
to be an independent learner.
On November 23, 2025, we spoke about this programme at Escon Field Hokkaido.
Management Team
We will help all participants for their unlearning and new learning.
We have a team
with a variety of experiences
including education, AI, Tech,
and sports business.
We are here to motivate and develop
the transferrable skills
of secondary school students
who will lead the future
in a world of constant change.
*We are currently building a team
for the official launch in April 2026.
Partner company information
will also be posted soon.
Also, we are looking for
partners and sponsors
that are interested
in helping the young generations
with their unique learning experiences
in this VUCA world.
If you are interested, please contact us.
Co-creation Partners
We are always looking for
corporate sponsors
who can support our highly motivated young generation.
If you are interested, please contact us.